"THE DETAILS ARE NOT THE DETAILS, THEY MAKE THE DESIGN."
- CHARLES EAMES
the ocean is our playground and just like the winds and tides change and shape the waves we ride, we become attuned to the delicate balance and relationship we have with it.
as surfers and ocean lovers, sustainability is at the core of our brand and that's why we are taking informed decisions and being transparent about it. we are environmentally driven in all our business decisions.
our swimwear is designed for functionality and durability in and out of water. we focus on the fit and sustainable and recycled materials. we prefer a neutral color palette, it allows our swimwear to transcend across seasons and also makes it easier to create individual mix and match styles between the different collections.
we know that wearing swimwear can feel very intimidating for a lot of women. that's why we want to create swimwear which makes you feel confident in the water without the distraction of suit failures or fit malfunctions during surfing, swimming or simply relaxing by the pool.
we are for body positivity - the ocean doesn’t discriminate based on body image and neither do we.
SHAPED BY THE TIDES is a independent women-owned brand. it is independent and self-funded with passion and determination. after our samples get produced we take to the ocean. they get tested in several conditions and activities. every small detail matters. we keep developing and testing until we’re happy. this is a long process and that's why we are happy for every feedback to our products.